Microsoft and Coca-Cola enter into a joint agreement to study artificial intelligence
In particular, the companies intend to test how the Copilot chatbot can improve employee productivity at the workplace
The American corporation Microsoft has announced the signing of a five-year agreement worth $1.1 billion with Coca-Cola, under which it will provide its services in the field of cloud computing and artificial intelligence technology.
Under the terms of the agreement, Microsoft and Coca-Cola will "jointly experiment" with Azure OpenAI. This service will allow customers to create chatbots and other artificial intelligence services that run on Microsoft Azure.
In addition, the companies said that Coca-Cola will test Microsoft Copilot offerings to see how these tools improve the beverage maker's productivity.
It is expected that Coca-Cola will spend $1.1 billion on all these cloud services and generative artificial intelligence. By the way, the beverage maker has been implementing these latest technologies for a year now.
Four years ago, Coca-Cola already signed a $250 million agreement to use Microsoft's cloud and other software.
"This new agreement builds on our successful partnership strategy with Microsoft and demonstrates our commitment to further digital transformation," said John Murphy, President and Chief Financial Officer of Coca-Cola. – "Our partnership has grown exponentially from $250 million in 2020 to $1.1 billion today.
If you have read this article to the end, we hope that means it was useful for you.
We work to ensure that our journalistic and analytical work is of high quality, and we strive to perform it as competently as possible. This also requires financial independence. Support us for only UAH 196 per month.
Become a Mind subscriber for just USD 5 per month and support the development of independent business journalism!
You can unsubscribe at any time in your LIQPAY account or by sending us an email: [email protected]
