Universal Music and YouTube will set rules for using artificial intelligence to write music

Universal Music, the world's largest music company, and Google-owned video platform YouTube intend to cooperate in the field of artificial intelligence in the industry.

Today, YouTube has published principles for working with this technology. They include responsible use of the technology and protection of artists' interests.

Source. Bloomberg

As part of the partnership, musicians will have access to artificial intelligence technologies and will be able to experiment with them.

The two giants are so influential that their cooperation could set the rules for the entire industry, the publication writes.

The music industry is trying to find a streamlined way to work with artificial intelligence tools that can turn the whole business around. After all, the software can be used not only to write songs – AI can imitate music stars. In the spring, Universal Music removed a song from YouTube that featured the artificially generated voices of Drake and The Weeknd.

At the same time, Universal Music CEO Lucian Grainge believes that generative AI will enrich music. However, it is necessary to find the right balance.

"Artificial intelligence will never replace human creativity," he wrote in his blog. Software will always lack that "irreplaceable spark" that drives the most talented artists to create their best works.

"From Mozart to the Beatles to Taylor Swift, genius is never accidental," Grange writes.

YouTube CEO Neal Mohan emphasised in his post that the video streaming giant intended to protect copyrights and monitor the unauthorised use of the artist's voice on the YouTube platform.

This year alone, YouTube videos created by artificial intelligence have been viewed more than 1.7 billion times. The goal of the collaboration is to find ways for artists to profit from the new technology.

"We're committed to continuing to focus on helping artists and creators make money on YouTube, and we'll continue to do so in collaboration with our partners," Mohan said.

Background. As a reminder, Spotify has removed tens of thousands of songs created by artificial intelligence.

In March 2022, it became known that three of the world's largest record labels were shutting down operations in russia.