Apple, Disney, and other giants to refuse to advertise on Twitter due to Musk's anti-Semitic comments
Twitter owner threatens to sue an NGO that published a report on anti-Jewish content on the social network
Major companies, including Apple, Disney, IBM, Paramount, and Sony Pictures, have suspended advertising on social network X (Twitter). They are expressing their disagreement with the lenient attitude of the network's owner Elon Musk to anti-Semitic posts. In response, Musk threatened a "thermonuclear" lawsuit.
Source. This was reported by the BBC.
The scandal erupted after Musk publicly supported the post of one of the users X, who repeated the well-known conspiracy theory that Jewish communities allegedly "incite hatred of white people."
In his comment under the post, Musk wrote: "You're actually telling the truth."
Soon after, the NGO Media Matters for America noticed that advertisements for large X companies were published alongside pro-Nazi posts. For example, an advertisement for the tech giant IBM was placed next to posts glorifying Adolf Hitler and Nazism.
An X spokesperson told the BBC that the company did not intentionally place ads "next to such content" and that the platform fights anti-Semitism.
Musk said on Saturday that he would file a "thermonuclear" lawsuit against Media Matters the moment the courts open on Monday.
He added that the group's report distorts how the social network actually works in order to "undermine free speech and mislead advertisers."
Musk also denies that he holds anti-Semitic views and insists that his response under the controversial post was meant to be different.
The White House has already condemned Musk's comment, calling the publication "disgusting propaganda of anti-Semitic and racist hatred."
On Thursday, IBM became the first company to remove its ads from the X website after a Media Matters investigation, saying that the appearance of its ads next to Nazi content was "completely unacceptable."
The European Commission, Comcast, Paramount and Lionsgate followed suit.
On Friday night, the ADL (American Jewish Human Rights Organization) – one of X's fiercest critics – unexpectedly praised Musk for fighting hate speech on the platform.
ADL Director Jonathan Greenblatt called Musk's threat to block accounts for publishing the slogan "From the River to the Sea" an "important and welcome step" – it is considered a coded call for the destruction of Israel.
X CEO Linda Yaccarino said on Friday night that the platform has made it clear that it is making "efforts to combat anti-Semitism and discrimination." "There is no place for this anywhere in the world," she added.
Background. Earlier it became known that Israel threatens to sever relations with Starlink over the conflict with Elon Musk.
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