Bloomberg has learned who could become the next head of Apple after Tim Cook
His successor is likely to be the head of hardware development John Ternus
The next CEO of Apple is likely to be John Ternus, who is currently the head of hardware development.
Source. Bloomberg writes about this with reference to its own sources. However, this choice may not suit all senior officials.
At the end of last year, current Apple CEO Tim Cook gave a 45-minute interview to British singer Dua Lipa, in which he admitted that he was preparing a successor to his position, although he was not going to retire yet.
Bloomberg's sources close to Cook suggest that he will remain CEO for at least three more years, after which, in their opinion, he will open a charity fund using the savings he has made at Apple.
Meanwhile, the corporation is discussing possible candidates for Cook's position. If he had left Apple a few years ago, he would most likely have been replaced by the company's chief operating officer Jeff Williams, according to Bloomberg sources familiar with the internal affairs.
Like Cook, Williams was called a true pragmatist and manager in the company, unlike the visionary Steve Jobs.
However, Williams will turn 61 in 2024. He is only two years younger than the 63-year-old Cook, and Apple's board of directors would probably like the new CEO to hold the position for at least ten years.
If Cook really does not plan to leave in the next three years, his successor is likely to be the head of hardware development, John Turnus. He is currently 49 years old and has worked at Apple for more than 20 of them.
On the one hand, Bloomberg's interlocutors assured that Ternus has earned recognition from Cook, Williams and other executives, has managerial skills, and, on top of that, Apple is increasingly making Ternus the "face" of its new products (he was, in particular, at the forefront of the iPad 7 announcement).
On the other hand, Ternus has not been involved in the development of many major Apple projects in recent years, avoids bold technological solutions and does not "bet on the future", which is why some top engineers "do not show respect for him", the sources said.
Last week, Apple reported its second quarter of fiscal 2024 results. It was better than expected, and the main thing investors took away from it was that the corporation is not experiencing an internal crisis, but is slowing down due to external factors, as it did in 2016 and 2019. However, Apple is currently under scrutiny from US and European regulators for its App Store monopoly and is also struggling with falling sales of its flagship iPhone product.
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