Maksym Krippa Launches Free Smart TV App Bringing Sports and Esports to the Big Screen
The new Maincast.TV app gives viewers free access to NBA games, football, esports tournaments and original shows on Android TV, with no subscription required.
Ukrainian media company Maincast has launched its own Smart TV application, Maincast.TV, bringing its sports and esports content directly to viewers' television screens. The app is available on Android TV and provides free access to all content without requiring a subscription.
The platform brings together a wide range of sports and esports broadcasts. On Maincast Sport, viewers can watch NBA games from the 2026/27 season, EuroCup basketball, football competitions from Turkey and Brazil, Italy's Serie B, as well as original shows, including UPL Evening.
Esports fans can also follow major Counter-Strike 2 and Dota 2 tournaments. Both live broadcasts and recorded content are available through the application.
"Esports has long outgrown the boundaries of a niche audience. Today, it is content people enjoy watching at home on a big screen, together with friends and family, just like traditional sports. The Maincast Smart TV app responds to this shift in viewing habits, making broadcasts more convenient and accessible," said Maksym Krippa, CEO of ARS Capital Holding.
The launch of Maincast.TV for Smart TV is another step in expanding the company's digital distribution and making sports and esports content accessible to a broader audience.
Maincast is a Ukrainian media company specializing in sports and esports content. It operates dedicated TV channels and the digital platform Maincast.TV. The company is part of ARS Capital, an investment holding founded by Ukrainian entrepreneur Maksym Krippa.
