"Morshynska” develops digital and market innovation leadership in Ukraine with the implementation of Microsoft Dynamics 365
The transition to the Microsoft Dynamics 365 digital platform will automate key business processes and unite all divisions on a single platform
IDS Ukraine, a leader in the bottled water and beverage market, producer of the well-known Morshynska and Mirgorodska brands, is leading digital innovation and transformation with the implementation of Microsoft Dynamics 365 Finance & Operations. In the implementation of this ambitious project, IDS Ukraine is working with OntargIT, a technology partner and leader in the implementation of Dynamics 365 Finance & Operations in Ukraine, which provides a high level of expertise and support in the integration process.
Founded in 1996, IDS Ukraine has been successfully producing well-known mineral water brands for almost 30 years and developing and implementing innovations at its enterprises: Morshyn Mineral Water Plant "Oscar" and Myrhorod Mineral Water Plant. IDS Ukraine also includes the distribution company IDS and the water delivery operator IDS Aqua Service, which ensure the availability of products in retail chains and their delivery to homes and offices. The company is actively working to stay ahead of and shape market transformations and growing consumer expectations by offering high-quality, innovative and trendy products. Effective management based on innovations in products, business processes, and services has provided IDS Ukraine with an absolute market leadership with a 40% share. The choice of Microsoft Dynamics 365 emphasizes the company's desire not only to improve internal processes, but also to strengthen its market position through the system's capabilities.
"In mid-2022, after a thorough review of a wide range of systems, including both international and Ukrainian developments, the key selection criteria for us were the availability of Ukrainian localization and a local partner. After the analysis, we rejected small local vendors and some other systems due to the lack of a local partner, insufficient coverage of our needs, and high project costs. As a result, Microsoft Dynamics 365 remained the best option, as it is scalable to the company's growth needs, has a full set of functionalities, localization, the Payroll and HR module to support the company's three thousand employees at different locations, and the presence of certified partners in Ukraine." shared the approach to choosing IT infrastructure Viktor Borovkov, CIO of IDS Ukraine.
Cooperation with OntargIT, an official Microsoft partner in Ukraine, involves the detailed implementation strategy for the Dynamics 365 Finance & Operations ERP system and the CRM functionality of Dynamics 365 Sales and Dynamics 365 Customer Insights. This large-scale implementation covers all components of the business – both production processes and sales and customer interaction processes. From the moment of natural mineral water extraction to product distribution and delivery to the end consumer, every step is being rethought and optimized, increasing management efficiency, speed of operations and improving customer experience.
"In partnership with OntargIT, customer success is our main goal. With the main focus on implementing Microsoft Dynamics 365 solutions, we can use our experience to support companies in any industry. We strive to provide IDS Ukraine not only with an advanced IT infrastructure, but also with a complete scalable solution that will evolve with their unique needs and adapt to current challenges," said Volodymyr Svyrydenko, CEO of OntargIT.
This initiative is a proof of the industry leader IDS Ukraine's commitment to its customers and partners by providing the highest quality products and outstanding service. Microsoft Dynamics 365 offers a complete suite of modern ERP and CRM solutions for business management, including Dynamics 365 Finance & Operations, Dynamics 365 Sales, and Dynamics 365 Customer Insights. This implementation will enhance the company's competitive advantage, which is necessary to strengthen market leadership in today's extremely competitive business environment.
"Microsoft Dynamics 365 Finance & Operations offers a high level of data protection and a wide range of functionality, which allows our team to develop customized solutions to meet the unique needs of each client. In general, the implementation of Dynamics 365 solutions will allow IDS Ukraine to carry out comprehensive and efficient management of all business processes within one integrated system. The scalability of the platform will satisfy the company's current goals and needs, as well as its future growth and development," added Igor Vasylenko, Consulting Director at OntargIT.
The company is confident that the transition to the Microsoft Dynamics 365 digital platform will automate key business processes, unite all divisions on a single platform, and open up new opportunities for development and strengthening market leadership.
About IDS Ukraine
IDS Ukraine is a Ukrainian group of companies founded in 1996. Today it is the largest national producer of bottled waters, which includes Morshyn Mineral Water Plant Oscar, Myrhorod Mineral Water Plant, IDS distribution company and IDS Aqua Service, a water delivery operator. The group of companies owns the trademarks Morshynska, Myrhorodska, Alaska and Aqua Life. Since 2022, IDS Ukraine has successfully launched new products in fundamentally new market segments: the Limonada line of juice drinks and Volya energy drinks based on natural juices and spring water.
IDS Ukraine is a leader in the bottled water market and has a significant impact on the formation and development of the industry. The total amount of capital investments, including in production, over the past 5 years has reached UAH 2.3 billion. IDS Ukraine is the largest payer of taxes and duties in the industry: UAH 800 million in 2023, which is UAH 101 million more than in 2022. The company employs 3,000 people and plays a significant role in small towns such as Myrhorod and Morshyn as the main employer.
Since the beginning of the war, IDS Ukraine has donated more than UAH 200 million worth of products to the needs of the Armed Forces, the State Emergency Service, hospitals, IDPs and residents of the de-occupied territories, and the total amount of charitable assistance has exceeded UAH 320 million.
About OntargIT
OntargIT is an international consulting company and Microsoft Gold Solutions Partner in Business Applications. Specializing in Microsoft Dynamics 365 and the Microsoft Power Platform, the company is dedicated to implementing and supporting these advanced systems. OntargIT expertise caters to a wide array of sectors, including manufacturing, automotive, distribution, public sector, retail, professional services, power & energy, and specialized industries.
OntargIT is recognized as a leading provider of ERP & CRM solutions, running projects in North America, Europe, and the Middle East. OntargIT partnerships allow the company to work in 75 countries around the globe.
